Close your eyes and picture the scene: you’re lying on the grass on a sunny, Sunderland, September afternoon, underneath the Split Main Stage tent, with your favourite tipple, whatever it may be, in hand. There’s a nice, slight breeze wafting through, so it’s not too hot but the sun is definitely out, so it’s not really cold either. Almost perfect. What’s missing? How about some wistful, windswept indie pop? Sounds good to me. Step forward Let’s Buy Happiness.

Having formed over a mutual love of North American alternative rock, the five piece consisting of; Sarah Hall (vocals), James Hall (guitar/keys), Graeme Martin (guitars), Mark Brown (bass) and James King (drums) began playing local shows in their hometown, down the road in Newcastle, for their own enjoyment. However, it wasn’t long until their melodic, melancholy songs took them to greater heights. The self released No Hot Ashes garnered much local and national attention and in promotion of the releases of singles Six Wolves, Fast Fast and Dirty Lakes, the band were invited to the outstanding Maida Vale studios for both BBC Radio 6 and Radio 1 sessions.

Within a year of playing their debut show in a small Newcastle pub, the band were invited by Eavis and Co to play Glastonbury festival in 2010 on the John Peel stage alongside Foals, Florence and the Machine, The XX and Mumford and Sons. As well as supporting the legendary Primal Scream at Electric Brixton for a special one off show, Let’s Buy Happiness toured the UK twice in 2011 with Sunderland’s own indie/poppers Frankie and The Heartstrings and the great We Were Promised Jetpacks, gathering a large fan base on their travels. The band has also supported Idlewild, The Temper Trap, Vivian Girls, HEALTH, Sky Larkin and The Futureheads. 

With some beautifully tender melodies, driving rhythms and a front woman described by The Guardian as having “…a voice that connotes angelic purity,” Let’s Buy Happiness are sure to be the perfect accompaniment to that sunny, Sunderland, September afternoon. You’d pay anything for happiness like that.